travel content creators
It's The Griffins
After taking our first family cruise in March 2023, we decided to make this "our thing".
We’re in our travel era inspiring families like ours to explore the world through captivating content, relatable moments & realistic family-focused campaigns that motivate them to book their next trip.
We’re a family of four from Oklahoma and our passion for family travel has been there since our girls were babies. When we’re not at sea, you can find us enjoying day-trips & all the adventures in-between. Also, no matter where we are… our phones eat first.
RELEVANT STATS
Followers on Instagram
160+
Impressions
1.8k+
Primary Audience Age
25-34
Average Reach
1.2k
Non-Follower Reach
5.1k+
Average Profile Visits
65
About Our Audience
Our followers are socially-conscious, supporters of locally-owned businesses based in Oklahoma and shop brands with high-quality products & experiences that don't break the bank. They have other fantastic qualities like authentic engagement, and appreciate content that inspires their laidback luxury lifestyle.
- Primarily women ages 25-34
- enjoy personal, informal content
- respond to original content + stories
- particularly enjoy our reels and carousel content
- love all things budget-friendly travel
FAMILY FAVORITES
BE BACK SOON
The Hard to Find Cabin in Sulphur, OK
We partnered with 988 Oklahoma & Chickasaw Country to spread Mental Health Awareness through content we created during a family self-care getaway weekend at this beautiful cabin.
Half Moon Cay with Carnival Cruise Line
Cruises make for an easy vacation because everything is onboard but the special thing about Carnival is their private island, Half Moon Cay. It's easily one of our favorite destinations on earth with it's beautiful white sand & crystal clear water. It doesn't get much better!
Great Wolf Lodge in Grapevine, TX
GWL has become one of our favorite places to go on a whim because it's so close to where we live. Plus, mom & dad get to act like kids again at the waterpark, arcade & dance parties with some of our favorite animals.
4
44
5
16
Featured Content
5 Things To Do On Your Next Family Carnival Cruise
Instagram: @itsthegriffins
Accounts Reached
20.7k+
Plays
22k+
Non-Followers Reached
20.5k
our EXPERTISE
Scroll-Stopping Photography
Budget Friendly Travel
supporting local
Lifestyle Mini-Vlog Videos
Lifestyle Mini-Vlogs
User-Generated Content
BASED IN OKLAHOMA - TRAVELS WORLDWIDE
Inquire for Your Campaign →
Mental Health Advocacy
griffin approved
You can't build your business without building your reputation. Here's some brands that we highly recommend to others. We're excited to add yours to the list soon!
Chickasaw Country, Herbal Essence, Late July Snacks, Nick's, Blip Toys, Little Soles Spa, HealthCare.gov, Solawave, APC, Kettle, Walmart, Fiera, 988 Oklahoma, Goodwill, Poly, Built, GetOut Pass, Blue Nectar, and more...
Chickasaw Country
The Linq - Las Vegas Little Soles Spa
Great Wolf Lodge Legoland
Little Soles Spa
Carnival Cruise Line Six Flags Over Texas
Grapevine Main St.
Lazer Zone - Ada
Walmart +
Mixed Chicks Hair
Urban Air
Donutique - LV
Ada Main Street
Incredible Inflatables 988 Oklahoma
The Gathering Place
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
There are a million content creators. Here's what makes us different:
01
OUR followers are simply the best.
My followers resonate with our lifestyle, so if we love your brand and align with your values, they will, too! They will be your raving fans!
02
OUR VIDEO CONTENT inspires action
Dad is passionate about sharing the best quality products, programs & experiences with our friends. Couple that with mom's marketing experience and you've got engaging content.
03
MOM haS ten years of experience in marketing (and it shows)
After receiving the Influencer brief, she creates a strategy for the partnership with a strong understanding of the brand's potential KPIs and she prioritizes moving the needle for the campaign while making the partnership smooth for the marketer who overseas our collaboration.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What do prices for partnerships look like?
We build options for each brand that we have the opportunity to work with... the rate we develop includes but is not limited to the following considerations: the campaign budget, deliverables needed, exclusivity clauses, duration of partnership, etc.
Q. What kinds of content do you deliver?
Lifestyle Photography, Short-form Lifestyle Video, Day-in-the-life videos [mini-vlogs], Facebook and Instagram Lives, Story Sets, On-site photos and video, etc.
We believe that we can land on an arrangement that meets the needs of each party through our communications about the terms of the campaign. Nothing is off the table.
Q. Can we white label for ads?
SOUND LIKE WE'RE A FIT?
Let’s Collaborate
"Your content is your credibility"
- Rory Vaden
We would love to extend your reach to screens around the world.
Inquire Now →
follow @itsthegriffins
If you're into family adventures, memory making, supporting local, great deals, things we find funny + probably too many videos of food? You've come to the right place.
Instagram
Follow Along →
YouTube
Let's get casual →
Facebook
Local-Focused Community →